Thirty Frames a Second 

^{Table book, Orama Minimal Frames 10th Anniversary Edition, 2023}

Each book cover is hand-plated with aluminum foil used in Orthodox illumination, evoking the surface of skin. The inner narrative unfolds through snapshots serving as visual metaphors for memory, life, and the milestones required to reach them. Orama MF specializes in tailored window and opening systems for architecture.

Photography by Traianos Pakioufakis, Stephania Orfanidou, and Ellie Tsatsou-Palmer. Designed with Marietta Anastasopoulou. In collaboration with Role–Play.

^{Lâgeri 7}

Lâgeri 7, a development entity, introduced signage totems marking the location of each villa across the island. While the numbering originates from permit drawings and was initially considered temporary, these elements are intended to endure as the site's permanent signage once construction is complete.

In collaboration with Role–Play.

^{Sermaidis–Press}

^{Identity, objects, and printed matter, 2019–2022}

Sermaidis–Press, a second-generation printer, was repositioned as a hybrid atelier, dissolving the boundary between print services and workshop practice. ASM developed production wrapping papers designed to respond organically to their contents, alongside display furniture, office spaces, and a series of custom magnets.

^{Sermaidis–Press}

^{Packaging, 2022}

Business card holders designed to respond both to available light. A reminder of natural efficiency during daylight hours and to the variability of business card formats. Made from cardboard, a material typically associated with manufacturing, the object derives its meaning from this deliberate material condition.

Made with the help of La Petite Jumelle, Athens.

^{Aphrodite sur l'Hôtel}

^{Installation triptych, B.C Hotel Coco-Mat, Athens, 2019}

During construction of the B.C. Hotel in the historic Acropolis district, ASM was commissioned to develop a narrative for the building. An ancient coin uncovered during early construction became the project's point of departure. The turtle motif draws from ancient drachma iconography, anchoring the identity within a layered historical continuum.

In collaboration with Gabriel Leger. Photography by Yannis Drakoulidis.

^{Passage To Europe}

^{Documentary film poster, 2023}

Passage to Europe, a documentary by Dimitra Kouzi, follows a 6th grade class near Omonoia Square in Athens. Their teacher, Fotis, has spent 30 years developing an experiential approach combining arts, theater, and philosophy. The film reveals how creativity and inclusion enable children to explore and build empathy through thoughtful teaching.

In collaboration with Role–Play.

^goma®

^{Branding, positioning, and collections, 2021–ongoing}

goma® is a house of fine papeterie founded in 2021 in Athens. Its work spans paper goods to visual storytelling, exploring the iconoclastic, the radical, and the experimental. Rooted in dialogue between craft, imagery, and everyday ritual, goma® celebrates stationery as a vessel for both poetry and the mundane.

Collections include: In Sheep's Clothing, Foils and Coils, Krater Auf Maine, and 22. goma.com.gr

^{Le Ciel, ça Sert à Quoi? Sinon à Marcher dans la Fange}

^{Publication, design and words, 2021}

A publication pairing photographer Yannis Drakoulidis and Stephan Muller. Printed on newsprint, this city-survey unfolds through fragments of daily observation. Scenes, dialogues,
and fleeting impressions shaped by Athens' surreal light. The work captures impressionistic landscapes where ambiguity and quiet discovery emerge from the fabric of everyday life.

^MATI

^{Branding, web development, photography, and graphic design, Santorini, 2024}

MATI was established in Santorini in 1990 by artist Yorgos Kypris and reintroduced as an art observatory within a restored 1900s winery in Mesaria. The brand identity explores the natural movement of the eye across an image, employing visual structures that guide perception and shape experience across multiple touchpoints. In collaboration with Role–Play.

^{Korres Natural Products}

^{Research, packaging, and positioning, 2018–2019} 

KORRES Natural Products is a Greek skincare brand rooted in pharmacological research and natural ingredients. Drawing on Greece's botanical heritage, the brand combines science and nature to develop formulations recognized for their efficacy and sensorial quality. ASM developed alternative positioning through packaging systems, retail environments, and strategic direction.

^{Moss and Associates Headquarters}

^{Spatial identity, Fort Lauderdale, Florida, 2025} 

A concept-phase proposal for Moss Associates' headquarters establishing a spatial identity rooted in Florida's horizons, light, and vernacular imagery. Archival photography is abstracted into fragmented silhouettes and gradients, forming a scalable system for transitional spaces. The framework addresses materiality, scale, and spatial logic for future implementation.

In collaboration with Lemon Yellow.

^{Aigli Zappeion}

^{Spatial identity, Athens, 2024} 

Aigli Zappeion's identity operates as a software-driven system displaying images as constantly evolving patterns of color and light. Self-generated visuals create dynamic compositions that adapt in real time to the rhythms of Athens' National Garden, establishing a living, ever-changing presence for this cultural landmark. Sequences develope by Athens-based artist Maria Paneta. In collaboration with Role–Play.

^{Gabriel Leger}

^{L’Or du Temps, Type Design, Villa Kérylos, 2025}

Custom lettering developed for artist Gabriel Leger’s exhibition at Villa Kérylos. Inspired by French car plate typography, the typeface was designed to set texts by C. P. Cavafy. The lettering is embossed on brass strips, integrating text and material as a spatial element. Photography by Laurent Lecat.

^{Kroikos Real Estates}

^{Vandalism, Athens, 2022}

Produced for a real estate company, this installation relocates street tags—informal marks of claim and control—from exterior to interior. By translating these signs of ownership into light, the work shifts graffiti from street to showroom, revealing property as a symbolic and perpetually contested condition.