©Atelier Stephan Muller. Images ©ASM unless noted. 




DESIGN & IDENTITIES FOR EXPERIENCES

Atelier Stéphan Muller is a creative studio developing identities, objects, and environments for projects with strong strategic and conceptual foundations. The studio works across cultural, institutional, and commercial sectors, bringing together design, artistic practice, and research as interconnected forms of exploration and making.

The studio's process draws on narratives, archives, and formal references grounded in both material realities and intangible histories. These elements are brought together to generate ideas that respond precisely to context, function, and enduring meaning. The approach emphasizes conceptual coherence, formal clarity, and meticulous execution at every stage.

Particular care is taken in translating intention into tangible, meaningful experiences across different scales and media; from institutional identities and exhibition spaces to spatial installations, editorial projects, and visual systems.

The studio collaborates with institutions, public organizations, and private partners on projects with clear cultural positioning. These collaborations aim to shape narratives, deepen engagement, and create meaningful connections with audiences. Each project is conceived as a contextual response that balances strategic goals with conceptual rigor and sensitivity.

Atelier Stéphan Muller is led by Stéphan Muller, co-founder and co-creative director of goma®, the stationery brand for the modern iconoclast. https://goma.com.gr/



COLLABORATIONS
Coco-Mat
Korres Natural Products
Job Athens
Studio Brut Paris
Gabriel Leger
Mirum Group
Millington Associates
Theodoros Daskalakis
Kroikos Real Estates
Cia Landscapes & Colour
Effie Bambos
Lucie Muller
Athens City Hall
Ble Kedros
TEDx
Israel Pastrana
Sermaidis–Press
Cultural Foundation Piraeus Bank
Haris Alexiou
Olympic Games ATH. 2004
Music Day Festival
Yannis Drakoulidis
Bernier/Eliades Art Gallery
Atelier Mots
Entec Consultants
French Embassy Athens
Christoforos Doulgeris
Ismail Kadare
Goldie
Petros Efstathiadis
Alexandra Bissa
Mati Art Gallery
goma®
Ble Kedros REIC
Traianos Pakioufakis
Moss & Associates

WITH Role–Play
Orama Minimal Frames
Laggeri 7
Playscapes
Aigli Zappeion
Mati Santorini
Zalo Spaces
Tax Justice Networks
Ventura
Zacharias Mavroeidis
WWF Greece
Plyfa
Miran
My Wet Calvin
Athena Research Center
Role–Play



BRANDING
Creative Direction
Branding Strategy
Audience Strategy
Naming and Tone of Voice
Project Management

GRAPHIC DESIGN
Graphic and Editorial
Print and Packaging
Posters
Image Making

DIGITAL DEVELOPMENT
Website Design
User Experience
Interface Design
Motion

ENVIRONMENT
Environmental Design
Exhibition Design
Wayfinding Planning
Installations
Signage

ART DIRECTION
Campaigns
Documentation
Social Media Positioning
Content Strategy

PHOTOGRAPHY
Art Direction and Styling
Retouching

ILLUSTRATION

Pattern Design

Digital Drawings

Type Design


PRESS
Archisearch
Designboom
Plus Design Magazine
GestaltenPeople of Print


DISTINCTIONS
Awwwards
EBGE
OIF Organisation Internationale
de la Francophonie)

10 Images for Ithaca